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Up Close & Personal with Upasana Taku: Decoding women entrepreneurship in India

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Upasana Taku, Co-founder Mobikwik After completing her engineering in 2001 from the National Institute of Technology in Jalandhar in June 2001, Upasana Taku, Co-founder, Mobikwik joined the Stanford University’s SLAC National Accelerator Laboratory as a research assistant. She had been working for several international companies till 2010 including HSBC, Paypal, 2020 Social, Drishtee etc. Later, she had joined Mobikwik in 2010 and then founded ZaakPay with her then business partner and now husband Bipin Preet Singh. How would you define true Woman Entrepreneurship? True woman entrepreneurship is breaking-free from all constraints, marching ahead with conviction. How is entrepreneurship and working women important for India as a whole? Working women not only add a lot of economic value to business, but also bring unique skills and capabilities to the workforce. Financially independent women help in developing a balanced societal structure. The scale of impact that ha...
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Story of Nidhi Agarwal’s Kaaryah Lifestyle Solutions

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Nidhi Agarwal, Fouder & CEO, Kaaryah With an experience of 17+ years, Nidhi Agarwal understood the importance of well fitted, functional, feminine and fashion-forward western formal wear. She believes that, there is the huge scope for start-ups in this space, as the customers are extremely under-served and the need is very large. Thus,Just by virtue of that the number of providers that can actually coming to serve existing customers. Speaking on the idea behind the launch of Kaaryah, Nidhi, Founder and CEO Kaaryah Lifestyle Solutions, said, There was a large unmet need for these across age groups, no matter what their occupation was. I therefore focused on bridging the gap between western formals and the Indian silhouette, its perfect fit and a variety to choose from. Hence, after 1.5 years of market and product related research focusing on challenges with the current set of options available, Nidhi launched Kaaryah in September 2013, aimed towards providing wardrobe ...
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Journey of Ankita Jain: From FM radio to GoPaisa

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Ankita Jain, Co-founder of GoPaisa is a marketing graduate and holds a MBA degree in the same. She started her career in FM radio industry, but her keen interest in digital marketing motivated her to quit the job and initiate something in the field of her own interest. It was the time when e-commerce in India was at a nascent stage and to earn some additional income, Jain started digital affiliate marketing for companies based out of US and UK. Surprisingly she started earning more than her salary. Hence, instead of promoting international brands, in 2012, Jain decided to introduce the concept of CashBack in India with her husband Aman Jain, Co-Fouder, GoPaisa. At that time, she was just 24 years old and most of the brands did not take the concept seriously. She mentioned that the concept of CashBack was non-existent, everyone believed that CashBack as concept would never work. Our strong belief and understanding of the Indian psyche made us invest and be patient towards grow...
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Decoding Instappy with Ambika Sharma

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The penetration of smartphones in India is growing at a rapid pace and according to various media research reports, India consists of second largest user base of smartphones. In past few years, the app economy has witnessed a key transformation in the delivery of digital services and frequent innovations. With the fastest growing smartphone and internet users, India is all set to become one of the primary app development markets.  National Association of Software and Services Companies (Nasscom) has already initiated a startup program to launch around 10, 000 startups within the country to accelerate the mobile app ecosystem. Speaking about the development in app ecosystem, Ambika Sharma, Founder & MD, Instappy said, “India has moved swiftly towards digital and businesses are now looking at mobile to get incremental as well as sustained relationships with their customers, apps as compared to the web provide stronger incremental purchase from customers, higher engage...
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The inception of RaghuKaka by Vineet Pandey and Vishal Panchal

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Behind the scene It’s quite surprising that after building a successful facilities management company, Vineet Pandey and Vishal Panchal launched RaghuKaka an online marketplace for home and lifestyle services. The main object of RaghuKaka is to set standards, use technology and years of honed processes to make hiring services as easy and reliable as buying products from eCommerce. The reason behind this move is very simple and obvious too that owing a venture that employs over 700 skilled professionals for the corporate sector is easy, but whenever they looked to hire local service providers for household requirements, they were frustrated dealing with the unorganized options available.  Speaking about the idea behind RaghuKaka, Vineet Pandey, Co-Founder & CEO, said, “We realized that this was a big opportunity and the capability we had in delivering complex corporate facility solutions could be migrated to the retail sector as well. Raghukaka is an endeavour to brin...
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