Inspiring Startups

Ankita Jain, Co-founder of GoPaisa is a marketing graduate and holds a MBA degree in the same. She started her career in FM radio industry, but her keen interest in digital marketing motivated her to quit the job and initiate something in the field of her own interest. It was the time when e-commerce in India was at a nascent stage and to earn some additional income, Jain started digital affiliate marketing for companies based out of US and UK. Surprisingly she started earning more than her salary. Hence, instead of promoting international brands, in 2012, Jain decided to introduce the concept of CashBack in India with her husband Aman Jain, Co-Fouder, GoPaisa. At that time, she was just 24 years old and most of the brands did not take the concept seriously. She mentioned that the concept of CashBack was non-existent, everyone believed that CashBack as concept would never work. Our strong belief and understanding of the Indian psyche made us invest and be patient towards grow...